News & Views

Brad is a highly sought-after consultant, coach and speaker for the financial advisory community and leads Happiment’s offerings for financial services firms. With over 40 years of experience in the branding and advertising industry, Brad has always been drawn to strong, purpose-driven organizations. He was directly responsible for the creation of unique programs for the Girl Scouts of the U.S.A. and the National Crime Prevention Council – where he is credited with the co-creation of McGruff, The Crime Dog campaign.

Over the years, Brad has helped to create strong brands and joyful experiences for clients including Intrawest, Canyon Ranch, Japan Airlines, Honduran Ministry of Tourism, and the Country of Mexico.

Brad graduated from Wake Forest University with a degree in psychology and honors in philosophy. He lives in Bay Hill, Florida, with his daughter, Lauren and their dog – Vonnegut.